WHAT WE DO
A one-woman show with the right network of smart people to support you at the scale and speed you need. Let us wrangle the cats, make sure projects stay on track and your Public Sector growth goals are met.
Go-to-Market (GTM) Strategy
Your step-by-step plan for launching a new product/service or expanding into a new market. We will lead company stakeholders in a Go-to-Market Strategy Session to understand Public Sector market goals, current company landscape, competitors and define strategies. After a 4-hour session, you will be provided with a Public Sector GTM Report with targeted messaging, marketing plan and budget requirements to ensure increased visibility with government end-users, partners and media.
Once a request for proposals (RFP) is out, it’s usually too late to bid to win a competitive advantage. Getting ahead of the RFP does not have to be hard, but it does take effort in advance and Pre-Programmatic Marketing. Programmatic marketing provides an opportunity to target a specific customer, using specific context, at a specific time. The practice of pre-RFP opportunity marketing can strongly influence how government decision makers perceive your company. In order to ensure you are set up for the win, Marketing needs to be at the forefront of building awareness before and after the award.
Market Development Funds (MDF) Strategy Session and Planning
The self-titled Proof of Performance (PoP) Queen, we know MDF!
How to get more of it
How to use it more effectively
How to build stronger partnerships because of it
Market Development Funds (MDF) are an essential part of supporting pipeline generation for government contractors and OEMs. Our extensive understanding of what works and what doesn’t in addition to our reputation of ROI driven plans makes us a go-to resource for greater MDF success.
MARCOM Plan Review
Do you feel like you’ve been doing the same tactics quarter after quarter? Are you seeking best practices for B2G Marketing? After a review of your current annual or individual campaign plans, we provide you with recommendations that give a boost to your plans and ensure you have the right mix of tactics to reach your target audience.
Don’t need a full blown plan but looking for a sounding board on a campaign, event or Public Sector initiative? Geiger Consulting Group is available to support you when you need it and at the level you need it.
Mentoring: Team and Individual
Having a great mentor is such an important aspect of professional development and career growth. It enables government marketers and communicators to move beyond who they are right now to whom they can become in the future.
You might be a team leader with limited bandwidth to individually mentor your staff or an individual looking to grow in your career. With nearly two decades of Public Sector marketing experience, lets create a mentoring partnership that enables, inspires and pushes each other to level-up.
Guest Speaker or Moderator
A compelling speaker can create a memorable event. Stephanie Geiger is a sought out government marketing expert who has been a featured keynote and moderator at numerous industry events. Her insight into U.S. Public Sector market trends deliver helpful and timely insights that enable government contractors and technology providers to be effective with their sales and marketing efforts. Reach out to book Stephanie for your event.