top of page

B2G-MP™ Certification
Business-to-Government Marketing Professional

​Move from tactical execution to strategic impact in the U.S. public sector.

The B2G-MP™ (Business-to-Government Marketing Professional) Certification is a practitioner-led program designed to help marketers understand how the government market actually works—and how to market into it strategically.

​

Built specifically for Federal and SLED environments, this certification equips you with the frameworks, language, and mindset needed to align marketing with agency missions, budgets, and procurement realities—so your work drives real outcomes, not just activity.

​

Developed in partnership with James Madison University, B2G-MP™ blends academic credibility with real-world B2G expertise.

WHO'S IT FOR?

This certification is ideal for:

  • Early-career B2G and GovCon marketers

  • Rising seniors and graduate students pursuing public sector careers

  • Marketing managers looking to upskill junior team members faster

  • BD, capture, and partner marketers seeking tighter alignment

 

If you’re executing well but want to think more strategically in the government market, this course was built for you.

You’ll gain a clear, end-to-end understanding of B2G marketing, including:

  • ​How Federal and SLED agencies buy, fund, and prioritize

  • How to translate capabilities into mission-aligned messaging

  • Budget cycles, procurement paths, and go-to-market realities

  • Strategic planning that aligns marketing, BD, and sales

  • Measurement approaches that show real impact
     

This is practical strategy you can apply immediately—not theory.

WHAT YOU WILL LEARN

Why B2G-MP™ Is Different

Most marketing courses teach how to do marketing. B2G-MP™ teaches you how to think like a B2G marketer.
 

✔ Built exclusively for government markets
✔ Led by practitioners, not academics alone
✔ Focused on strategy, alignment, and outcomes
✔ Designed to accelerate careers—not just add a credential
 

Graduates leave with a shared strategic foundation that sets them apart in the public sector ecosystem.

Program Details

Certification

Format

Cohort Size

Registration Deadline

Session Details

B2G-MP™ – Business-to-Government Marketing Professional

LIVE (online), instructor-led. 8-weeks per cohort.

Limited to 30 students, minimum 15.

Closes one week before class start.

February 11 - April 1, 2026 from 6:30 p.m. - 8:30 p.m.

Seats are capped to ensure meaningful discussion and engagement.

Ready to Register?

If you want to move faster from execution to strategy and stand out
in the B2G market, this certification is your next step.
Cohorts fill quickly, register now to secure your spot!

bottom of page